If you after SSRS alternate row color then you are in the right place.
Let's start from the basics. Alternate row color means that every second row will have a different background color so it is easier to read the report. This technique is particularly handy for reports which have a lot of detail rows or many columns.
In this article I will show you how to apply alternate row color to "details" (no grouping) only because a different technique is used for applying the technique to row groups or column groups (matrix) which I will cover in a separate article or video.
In order to make this work we need to find a way to calculate odd and even rows and than depending if it is odd or even row apply our color.
Step by Step Instruction
Below are step by step instructions that will show you how to implement this technique.
First, open the report, go to design view and select the entire "details" row. Below is an example.
Once the entire row is selected Press F4 (Properties window will appear) and locate "BackgroundColor" property. Click the triangle and click Expression.
See image below for an example.
Next we will apply the following Expression:
=IIF((RowNumber(nothing) MOD 2)=1,"Gainsboro","Transparent")
Below is example. Please note SSRS is case sensitive.
Close the expression window and preview the report using the preview tab.
You should now see alternative row colour.
Please note that the color may appear differently in Visual Studio, Browser and after being exported e.g. PDF Export. Therefore I recommend to test the actual color and use it consistently which will help you to avoid any re-work in the future.
Hope that helps