CV is one of the most critical aspects of a job search, and can make a difference between getting a dream job quickly or failing to secure anything for a long time!
In this article I'm going to focus only on one question how we can measure the success of your CV?
NOTE: I share job search experience that applies to Business Intelligence jobs, however the advice should be valid for many more jobs.
Purpose of your CV
CV purpose is to get you an interview. It may sound quite simple, however you have to also consider a few more quality factors, for instance, do you get interviews for the jobs you really want, and is your CV giving you most chances to convert the interview into a job offer?
In other words if your CV says I'm an expert in BI, and you are not, then you may get an interview, but it's unlikely you will get the job, which means you may be wasting your time, recruiter time and company/client time.
On the other hand, if you put a lot of self-doubt, and underestimate your value and experience, then you may not get an interview, and of course it's not possible to get a job, for offers that expect a good CV. Please bear in mind most companies are after an "expert" but what they really mean is simply someone who knows what they are doing and can provide value for money.
How to measure your CV success?
There are two Key Performance Indicators (KPIs) I would recommend:
1) How many phone calls do I get about my CV (pre-interview stage)
This is a critical measure of success of your CV, as it helps you to quantify interest in your CV, which will be clarified and verified during a short phone call. Getting a phone call from an agency also means they are interested in putting you on their system for future offers.
Pre-Interview Success Rate = Total Phone calls for jobs applies / Total Jobs Applies.
For examples, you get 1 phone call from 5 jobs you applied for, that is 1/5 = 20% success rate.
Bear in mind that 20% needs to be analyzed together with phones call (1) and jobs applies (5). For instance if you apply for 30 jobs your success rate may drop to 10% but get you 3 phone calls not just 1!
Tip: I recommend to upload your CV on many (relevant or big) job boards, and re-upload every week, as many recruiters search for candidates using job boards candidate databases, and that and that can considerably increase number of phone calls, but don't expect all phone calls will relate to a job opportunity, as those phone calls are usually to check if it is worth agency time to deal with you. On the other hand some recruiters have "exclusive jobs" and they will NOT publish it online, as they may be afraid that a competing agency will contact the client.
Job upload Success Rate = Total Phone calls (not related to jobs you applied for) / Expected Total Phone Calls.
In this case you may upload your CV to 5 portals, and may expect 10 phone calls in 1 week time, but get only 1. That gives 10%. If expected total phone call is 1 (instead of 10) then it's 100%, so I would more focus on Total Phone calls (Primary), instead of % rate (secondary), in this case.
2) How many interviews do I get?
CV Success rate = Total Interviews / Total Jobs Applies (You may add "CV Upload" live offers here as well)
For instance 1 interview out of 100 jobs applied is 1%. Again we need to consider Success Rate and Total Jobs Applied, as at the end of the day it's about how many interviews you get (CV Success rate is just to help you measure it).
Simply measure. If your CV success rate is low or 0% then consider the following points.
Do you apply for relevant jobs? If not, then don't bother, it's a waste of everyone's time. If you don't know then ask someone who knows, so you can spend your time on either applying for relevant jobs or improving your skills to become relevant.
If they job is relevant, then I'm afraid there is a high chance the issue is with your CV. The easiest option is to simply improve it, and see if your improvements made a difference. Remember it's not how pretty or impressive your CV is, It's about how successful your CV is in getting you an inteview and the job!
I hope you found this article useful.